Investment Strategy

PENM’s strategy is to enter into highly profitable minority investments in private Vietnamese companies.
PENM believes that middle market Vietnamese businesses can achieve significant value creation by combining strong management with a disciplined business plan.

Investment Criteria:

  • Attractive growth prospects of sector and target 
  • Attractive Management attributes/tenets
  • Simple and consistent model and history of operating 
  • Sensible pricing of target allowing for earning attractive investment yield


Investment Sectors:

  • Branded FMCG companies and branded consumer stables companies; examples are packaged food, beverage, personal care, and household care companies
  • Suppliers to FMCG companies or to consumer stable companies; examples are ingredients, packaging, and logistic service companies
  • Construction material companies; examples are construction steel companies
  • Service companies; examples are airport passenger service and logistic service companies

Our investments are, however, not limited to the above criteria, as we will also consider investment in an excellent target if it fulfills our overall strategy.